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Schooly D article from February 1994:
Cheese-steaks, Smokin' Joe Frazier, Julius Erving, and the
Liberty Bell. All of these are synonymous with Philadelphia.
In rap music, Philadelphia is known for DJ's with money in their
name (Tat Money, Cash Money, and Code Money). Even though they
have great DJ skills, Tat lost all credibility for his stint with
Kwame, and Cash for his current stint with PM Dawn.
DJ Code Money may not be even close to his neighbors on the
skills level, but he has been a consistent sidekick for the one
who set it all off for Philadelphia back in 1984, MC Schooly D.
Schooly D has been credited by many as the originator of
'gangster rap'. But Schooly's image is that he has no image. He
wasn't no gangster, he just rapped about what was going on around
him, without that 'hip hop hippitty to the hippity hip hop' shit
that was going on at the time. Schooly D gives most of the
'originator' credit to Melle Mel. So if Schooly wasn't the
originator, he was definitely a major pioneer of what was a new
style of rapping back in the days
On his latest album Welcome to America on Ruffhouse/Columbia,
Schooly D does what he has always done, rap about the reality of
his surroundings, another chapter in his life. What makes this
album different from his other attempts at repeating his original
popularity, is the reunion with former manager and now CEO of
Ruffhouse Records, Chris Schwartz, and the addition of live
musicians for the music to rap over.
Welcome to America doesn't compare to Schooly D's first records
(but then again, what can), but it takes a good shot at it.
DJ Toast: You've got a new album out, Coming to America. What
can we expect from Schooly D this time around?
Schooly D: The music approach I took was a little different. I
used maybe one sample, which I'm gonna take out. The whole album
is done by live musicians. I figured out the way to do it. I've
used musicians before and it sounded too live, too clean, too
polished. So what I did was I got with some older guys who knew
how to do it the way James Brown used to do it.
DJ Toast: Who's doing the production on the album?
Schooly D: Me and this guy Mike Tyler.
DJ Toast: How about Joe the Butcher?
Schooly D: No, he just mixed it.
DJ Toast: Any guest appearances on the album?
Schooly D: Nobody as of known yet, but I got this young guy who
has been on a couple of my albums. His name is Cheese.
DJ Toast: The first single and video for the album is
"Another Sign"?
Schooly D: Yeah, we shot the video in July in Philly. We based
the video off of the movie Taxi Driver. We told a story with it.
It's very dark. I think its the best video out there.
DJ Toast: With the live band, what happened with DJ Code
Money?
Schooly D: He's still around, we still work together. What we had
to do was use more imagination. We've been in the business since
1984.
DJ Toast: How is it being reunited with Chris Schwartz down at
Ruffhouse Records?
Schooly D: It's crazy man. It brings back a few old memories.
DJ Toast: On the back of an old album, it says Chris 'don't
worry we'll get paid' Schwartz.
Schooly D: That was his line. He was the one who helped me
catapult myself into an alternative base, and hooking me up in
these wild, out of the way clubs. He was always like, 'Don't
worry, you're gonna get paid. If you're thinking about a career,
you've got to think about the future. The future is not only
black people buying rap records. So you've got to build your base
now, so you don't have to worry about the future.'
DJ Toast: I've got the "PSK & Gucci Time"
single with the spaceship drawings and all that. How did that
come about?
Schooly D: I put that out myself, fronted the money for it and
did a little pressing of it. It went alright. It went gold, but I
didn't get paid for it. I had a thing with the pressing plant,
because once it became a hit, it got out of hand. It was like a
snowball effect. The distributors weren't sending back the money
quick enough for me to press more records up. So I made a deal
with the pressing plant, and little did I know it was like 'one
for Schooly, two for me, one for Schooly, three for me'.
DJ Toast: Since you were the first to really bust out of
Philly, what made you want to start rapping in the first place?
Schooly D: It was the whole hip-hop scene in the early 80's that
was making young brothers stand up. It was like basketball or
football. I mean it was something that we could do. It was a
different kind of hustle. Everybody had their hustle, mine was
rapping.
DJ Toast: Were there any artists you looked up to?
Schooly D: It was the early days. It was one live recording of
Melle Mel in 1982 or '83 that made me want to do street rap. My
first record was "Gangsta Boogie w/ Maniac" on Schooly
D Records. If anybody got that "Gangsta Boogie", they
got a collectors' item.
DJ Toast: Do you have the publishing rights to all your songs,
because people are starting to sample your stuff now?
Schooly D: Yeah, finally. I bought out my so-called partners.
DJ Toast: When you had your cuts on Schooly D Records, you had
some distribution through Warlock, right?
Schooly D: It wasn't no distribution. They stole the record.
Somebody stole the plates.
DJ Toast: So I got a bootleg copy?
Schooly D: Yeah, its a bootleg. They stole the plates and pressed
their own copies. But all the brothers that did that are in jail.
DJ Toast: How was it working with KRS-One on "Original
Gangster"?
Schooly D: I rather not talk about it.
DJ Toast: Did you catch much grief for the cut "Pussy
Ain't Nothing"?
Schooly D: Yeah I did, but I don't care. One time I was in San
Francisco doing a gig, that was the first and last time I did it
live. Women were crying and shit.
(Article written by DJ Toast in February 1994. The article
originally appeared in numerous national music magazines.)