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Coolio article from October 1993:
Ghetto Funk. Street Music. No shoot-'em-up stereotypical Compton
gangster lyrics. Coolio was 'born and raised in Compton' and has
a lifetime of experiences to rap about, including: welfare,
cocaine addiction, firefighting, working with the now defunct all
rap Los Angeles radio station KDAY, being jerked by record
labels, and touring as a member of the MAAD Circle. You've gotten
a taste of the ghetto funk flava and the life according to Coolio
with his first single from Tommy Boy, County Line b/w Sticky
Fingers. Now Coolio, with his mad braids, and his DJ/producer
Wino, with the Dr. J-during-the-ABA era afro, are preparing a
full course meal with an upcoming album. With a duet with
labelmate LeShaun, Mama I'm in Love with a Gangsta, and
appearances by J-Ro of the Alkaholiks, and his whole 40 Thevz
crew, Coolio and Wino are looking to come correct in the 90's.
Toast: You were down with WC and DJ Aladdin right? What
happened with Low Profile?
Coolio: Priority fumbled. They always fumble.
Toast: Did you shop your demo to Priority?
Coolio: Hell no! I was on Priority once upon a time. I did an
album with Priority and they never put it out. Aladdin produced
it. They didn't put it out because the guy that signed me over
there, they found out he was doing dope and shit, and stealing
from the company. They didn't want to have anything to do with
him.
Toast: So you got left out there because of him?
Coolio: Yeah, but it was cool. I'm glad though, man. If they
would've put that shit out, they'd probably still have me under
contract and I'd probably owe them like 5 albums. I'm glad I
didn't go that way.
Toast: You had a bad experience with Priority Records. How's
Tommy Boy treating you?
Coolio: Tommy Boy's cool. Another thing about Priority is that I
didn't know shit about the business. But it's all good now. It
looks like it's going to be OK this time. Tommy Boy is being fair
with me. All I need is someone to put my shit out there, and I
can sell them good enough. I got lyrics, I can rap. I've been
rapping for a long time. I know how to do it. I got many styles,
I got many lyrics.
Toast: How would you describe your music?
Coolio: It's ghetto funk. It's street, man. It's hardcore but
it's not gangster. I ain't doing gangster rap no more. It's
reality rap. Whatever's real, whatever's funky. I'm not limiting
myself.

Toast: You're from Compton, but you don't have the
stereotypical shoot-'em-up lyrics.
Coolio: On Ain't a Damn Thing Changed, we (WC and the Maad
Circle) came with it. We wasn't no shoot-'em up gangsters on that
album.
Toast: What influences your lyrics?
Coolio: Man, I got a lifetime of shit to rap about. I'm probably
a little older than most people think. I ain't gonna quote my age
or nothing. I got a lot of shit to still rap about. This album we
are doing right now is gonna be real personal. I ain't gonna run
out of material real soon. Maybe one day, 10 albums from now.
Toast: What does the future hold for Coolio?
Coolio: I just started a management company called Crowbar.
Toast: You're gonna pry your way into the industry?
Coolio: I already pried my way into the industry. I called it
Crowbar because we're opening shit up. I just got to open shit
all the way up. It's only half way open for me. I got a group
called G.A.T., Gangsta's and Thugs. They're not a rap group,
they're singers, hardcore singers.
Toast: I hear you've done some work in commercials.
Coolio: Yeah, I did a Reebok commercial.
Toast: Were you down with Sinbad?
Coolio: Nah. I did it with Lil' Ant, from 'House Party', and that
gorilla that be doing the flips off the trampoline, and a guy by
the name of Monty who did the Budweiser commercial as MC Cow
Seller. He did the monologue. Me and Wino just stood around there
and looked cool.
(Article written by DJ Toast in October 1993. The article
originally appeared in numerous national music magazines.)